WHAT IS THE ICONDUIT PROCESS?


ICONDUIT approaches New Media strategic planning and implementation with a paradigm borrowed from Architecture: Form follows Function

We understand that an effective New Media presence has to be built correctly technologically to push and pull the maximum flow of traffic both returning and viral, while also presenting the audience with a visually appealing, informative and ultimately entertaining experience.

After comprehensive initial consultations, ICONDUIT will create a custom strategy based on your unique name, brand, products, existing Internet presence, philosophy, future goals and management team's needs.

An ICONDUIT strategy includes:
Brand Success
  1. Website Construction/Development/Refurbishment
    ICONDUIT will create a new site or take your existing sites, and create a vehicle built for maximum SEO (Search Engine Optimization) and employing all existing state of the art visual and structural technologies, while also incorporating any innovations that you request. ICONDUIT seeks to innovate, creating websites that are exciting, imaginative and comprehensive.
  2. Ongoing Website Management ICONDUIT will manage the maintenance and hosting of your site.
  3. Search Engine Optimization - Omnipresence ICONDUIT uses many different SEO tools to ensure that our clients, their brands and their sites are at the top of any search. This is an ongoing program and an integral part of the ICONDUIT approach.
  4. Data Tracking and Metrics - ICONDUIT embeds in all its sites, tracking technology to gather data and information to support our clients in all areas of their careers, both online and off. Information is power.
  5. New Media Content Development ICONDUIT is always looking for new ways to promote and monetize our clients' brands. We are constantly incubating concepts to capitalize on the techno-social developments on the Internet and in the Mobile space. This can be in the form of streaming audio and video, video uploads and downloads, social media, music, RSS feeds, blogs, and mobile content. ICONDUIT has the means and the contacts to bring most content from concept to reality, in-house.
  6. Physical and Media Product Development, Sales and Fulfilment ICONDUIT can organize the development, manufacture, sale and fulfilment of any product, be it digital content or a piece of jewelry, through your website and further expand these sales channels into any other market place.
  7. Strategic Coordination ICONDUIT ensures that our clients' New Media presence reflects and supports all aspects of their careers on a day-to-day basis and that our clients' short and long term goals are integrated into any New Media strategy. This includes working shoulder to shoulder with a client's management team as a resource for disseminating information, crafting brand strategies and promoting initiatives.
  8. Creating a Cycle of Opportunity ICONDUIT solutions provide excellent platforms for the incubation of ideas, for merchandise, content and even for your personal brand as it relates to traditional media, the client's personality as an asset in the world beyond the computer screen. ICONDUIT works to transform information, trends and wins online into opportunities in the "real" world. One side feeds the other, creating a literal cycle of buzz and traffic.